ERIC HOLTER is principal of the web strategy consulting firm Agency Critique, specializing in website analysis for creative firms. Starting with the agency’s own web strategy as reflected on their agency site, Eric’s analysis is constructed in a way that translates into sound web strategies for agency clients.
Eric is a graduate of Rhode Island School of Design, and began his career as a freelance illustrator (wood engraving and letter-press printing). Soon after, he took a full time job with Pagano, Schenck & Kay Advertising. (Woody Kay had commissioned a few engravings from Eric while he was an illustrator and liked him enough to give him a job in the bull pen.)
In 1995, Eric moved on to Leonard/Monahan where Bruce Leonard asked Eric to get the agency up to speed on this “worldwide web thing” he’d been hearing about. Eric loved the Web work so much that he left Leonard/Monahan to start Newfangled Web Factory, a website development company that specializes in helping advertising agencies build sites for their clients. That was thirteen years ago.
“In the past few years, web strategy has expanded from planning a great website into a level of engagement with the web that reaches far beyond the corporate website itself. In fact, the Internet is radically impacting business and marketing in unprecedented ways. Control is shifting from brands to consumers. How companies respond, either with engagement or ambivalence, will be a defining moment in the life of their brands.”
Consulting references are available upon request.
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