Thursday, July 2, 2009 Innovation Brand Assessment Brand Positioning Brainstorming/Jam Sessions Agency Business Planning 2   Agency Retainer Forecast Calendar Agency Blended Rate Worksheet Hourly Rates by Employee Worksheet   Job Descriptions Contracts Forms Letters     Production Manager A job description for a production manager.   What's Good About Pro Bono? Keeping pro bono work under control by having a pro bono agreement in place.   Yelping Allan Godshall discusses consumer-review websites and why agencies should include monitoring these sites in client web marketing strategies.   The Power of the KPI – The Only Measurement That Matters PR maven Rodger Roeser on using Key Performance Indicators (KPIs) to measure public relations effectiveness.   “Work Your Butt Off” Tips for advertising agencies to survive and even thrive in an economic downturn. This article appeared in Consider This.   Don't Sell Things Too Cheaply A recommendation to not sell your services too cheaply because most client selections are based on knowledge, creativity, timeliness and relationships - not price.   It's Not Just About The Money: Intangibles in the Employer Employee Relationship Reasons employees 'stick' with their employers.   Are You Billable? Basic ad agency accounting and billing “best practices.” This article appeared in Consider This.   Ad Agency Schizophrenia Creative agencies need to choose their mission and brand positioning and not let clients force them into being mere number-crunchers.   Employee Performance Evaluations and Career Planning: Using Goal-setting to Improve Employee Performance and Morale - 2005 Incenting employees to perform consistently and effectively -- and lift the agency to a higher level -- is an important responsibility of agency human resources. This paper explores methods for evaluating employee performance, and provides a sample goal-setting program for helping employees achieve positive growth.   That's The Way The Client Turns Over The importance of doing new business due to the fact that client relationships typically do not last a long time.   Traffic Manager/Coordinator A job description for a traffic manager/coordinator.   A Field Guide to Risk-Averse Clients How to recognize clients who will – or won’t -- embrace “risky” creative concepts.   Can You Survive Trouble? Tips for surviving rough financial times.   Focusing Your Agency: Succeeding in Tough Times, Part One Consultant Paul Field offers a three-part series on key business planning priorities for ad agencies for the coming year. Part Three focuses on internal systems and people.       Currently, what is your most in-demand service area?   Branding   Print collateral   Print advertising   Search marketing   Social media   Outdoor/place-based   TV/Radio   Public relations   Website development Contact Us | Privacy Policy | Terms & Conditions | Advertise