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 | The Care and Feeding of a Creative Department
Former CD Allan Godshall on how to foster good working relations between account service and agency creatives through better cross-department integration and improved planning.
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 | Production Manager
A job description for a production manager.
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| | That's The Way The Client Turns Over
The importance of doing new business due to the fact that client relationships typically do not last a long time.
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| | Your Online Portfolio
Tips for converting a physical agency portfolio to a digital portfolio.
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| | Can 360s Work in a Smaller Agency?
What steps agencies should take to ensure that 360-degree evaluations are beneficial to all involved in the process.
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| | Oops! There Goes Another Good Employee
The importance of conducting an exit interview with a departing employee and how it can help an agency.
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| | Do Programs, Not Projects
Approaching every project with a planning mentality.
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| | The Employee is King
Discusses how employee retention has become a critical factor in agency success due to the changing emphasis on creativity and innovation in the business world.
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 | Employee Performance Evaluations and Career Planning: Using Goal-setting to Improve Employee Performance and Morale
Incenting employees to perform consistently and effectively -- and lift the agency to a higher level -- is an important responsibility of agency human resources. This paper explores methods for evaluating employee performance, and provides a sample goal-setting program for helping employees achieve positive growth.
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| | Traffic Manager/Coordinator
A job description for a traffic manager/coordinator.
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| | It’s No Mystery, … Train, Train*
Discusses the need for new employee orientation and support as a key factor in ensuring new hires become quickly vested in agency values and processes—and stick around long enough to contribute to agency success.
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| | Trust Your People
Empowering employees to collectively lead the ad agency allows overworked agency principals to step back and see the “big picture.”
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| | Focusing Your Agency: Succeeding in Tough Times, Part One
Consultant Paul Field offers a three-part series on key business planning priorities for ad agencies for the coming year. Part Three focuses on internal systems and people.
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| | New Business Compensation: How to Pay New Business Hunters
Here are five approaches to paying a new business hunter, including salaries, bonuses, commissions, incentives, and the AGI factor.
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| | It's Not Just About The Money: Intangibles in the Employer Employee Relationship
Reasons employees 'stick' with their employers.
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