|
 | Clients Are Part of the Workflow Process
Using a Client Task/Action Form to ensure clients meet milestone deadlines for materials, information and proofing, and build a deeper partnership between client and advertising agency.
|
| | 5 Ways To Get A First Meeting With A Prospect
Tips for getting a first meeting with a good prospect, including: talking to distributors or customers; assembling a competitive advertising analysis; assessing the prospect's lead processing; and attaching a risk-based compensation arrangement to a marketing proposal.
|
| | Lights, Camera, Action!
Tips for conducting winning presentations, and the critical importance of rehearsing the pitch.
|
| | You've Got To Go With The Workflow
The new, high-efficiency agency workflow process emphasizes integrating and opening agency systems to all employees to enable greater speed through access to information.
|
| | Always Upsell The Client
A list of questions to ask clients in order to determine if upselling to them is possible.
|
| | Do You Sell Value or Cost?
Seven tips for how ad agencies should bill according to “value” rather than “cost,” including selling the value of projected outcomes, providing tiered price options, and maintaining leverage in pricing negotiations.
|
| | Finding a Great New Business Director
Consultant Paul Field suggests ways to find and recruit an ad agency new business person.
|
 | The 2012 Small Agency Report
How does your agency compare to other small agencies?
What should your agency be billing per year? How much should you be paying your employees? Are your hourly rates competitive? Find the answers in… The Small Agency Report!
Each year, Second Wind surveys its membership of 800 small and mid-size advertising agencies, gathers critical business information to help give agencies a truer picture of their position in the marketplace.
- An Overview of the Typical Smaller Agency
- Financial Averages Including Billings, Direct Costs and Expenses
- Profit Ratios and Statistics
- Owner’s Compensation Data
- Average Salaries By Position
- Average Hourly Billing Rates by Function
- …and much more!
Now is your chance to get your hands on this valuable information! Download your copy of The Small Agency Report today!
NOTE: The data in this report is available free of charge to principals of Second Wind member agencies. To request a copy, simply email publications@secondwindonline.com
|
| | Use the Web for New Business
Explores the use on online and new media tactics for agency self-promotion, including optimized websites and "inbound" content, online PR, e-newsletters and viral video.
|
| | The Downfall of Most Traffic Systems
An issue with computerized traffic systems that requires agencies to make manual updates to their traffic schedules; includes links to sample master grid and daily status update forms.
|
| | First Meeting Effectiveness: “78% of Ad Agencies Don’t Know Enough”
RSW/US and Second Wind discuss a co-sponsored 2010 survey
|
| | Qualities of a Great Traffic Manager
Dawn Travelstead of CurrentTrack details the qualities, skills and characteristics of a great ad agency traffic manager.
|
| | So, What's So Great About You?
The importance of advertising agencies being creative and unique in their pitches to new business prospects.
|
| | Six Degrees Removed: Referrals Build Your Contact List
Asking for new business referrals, including incentive programs and prospect qualification.
Plus, a sample business referral form.
|
| | “Total Immersion” New Business
Discusses the benefits of a “total immersion” new business program, wherein all agency employees participate daily in hunting for leads and making pitches; includes prospecting strategies, employee incentives and principal leadership.
|
| |
