Tuesday, February 9, 2010 Working with Clients 101 Working with Clients 102 Agency Self-Promotion Using Interactive Media   Agency Retainer Forecast Calendar Agency Blended Rate Worksheet Hourly Rates by Employee Worksheet   Job Descriptions Contracts Forms Letters     Are You On the Case? How the use of printed and online case studies “evokes” new business, and why providing other valuable content increases engagement with prospects.   Can Your Smaller Agency Do Really Great Creative? Mercury Advertising CEO Jeff Welch shares insights on doing national-level great creative at a smaller regional agency.   Visualize It, And It Will Come True The importance of establishing advertising agency financial goals, and techniques for establishing a billings forecasting model.   Are You Dissin' Them, Man? Provides a multi-step process for agencies to improve their efficiency in producing creative work.   Seven Things You Need to Do to Sell Creative to Clients Seven steps to getting client approval of agency creative.   Finding Inspiration Several methods to jump-start creative thinking.   Presenting Creative: Five Tips to Help Bulletproof Your Presentation Tips for successfully presenting creative to clients.   A Vision Comes into Focus Why advertising should continue to strive to make audiences feel good, and not just sell product or build the brand.   Bringing a Project into Sharp Focus Overview of account planning and its importance in advertising agency creative development and campaign strategy.   What Drives the Best Big Agency Creative? A look a three renowned creative agencies, and the visions that make them award-winners.   Design in a Vacuum The importance of collaborative creative thinking.   Agency Creative Assessment This is a self-administered test for determining if your agency culture is "creative-centric."   Nouveau Niche Why agencies should consider workspace and office design as a contributing factor to producing great creative product.   Agency Billings Forecast Planner A form for conducting a regular ad agency billings forecast; includes steps in a billings review, and a sample forecast.   Hiring Creative People Allan Godshall discusses how to hire agency creative talent.       Do you offer marketing planning services:   To all clients?   To only your largest clients?   To selected clients?   At every opportunity? Contact Us | Privacy Policy | Terms & Conditions | Advertise