“Work Your Butt Off” Tips for advertising agencies to survive and even thrive in an economic downturn. This article appeared in Consider This.
Don't Sell Things Too Cheaply A recommendation to not sell your services too cheaply because most client selections are based on knowledge, creativity, timeliness and relationships - not price.
Are You Billable? Basic ad agency accounting and billing “best practices.” This article appeared in Consider This.
Ad Agency Schizophrenia Creative agencies need to choose their mission and brand positioning and not let clients force them into being mere number-crunchers.
Focusing Your Agency: Succeeding in Tough Times, Part One Consultant Paul Field offers a three-part series on key business planning priorities for ad agencies for the coming year. Part Three focuses on internal systems and people.