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Tuesday, September 7, 2010
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Seven Things You Need to Do to Sell Creative to Clients
by Second Wind
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Related Topics: Client Satisfaction, New Business Presentations, Creative Process
 
  1. Review the strategic marketing plan
  2. Review the marketing communication plan.
  3. Review the job input.
  4. Show the creative with a flourish.
  5. Show how the creative aligns with the plans and input.
  6. Get the client to say yes at each stage of your presentation.
  7. Be prepared for possible objections with reasoned arguments to support the creative.
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