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Thursday, September 9, 2010
Brand Positioning
Agency Self-Promotion Using Interactive Media
The Creative Director
Brainstorming/Jam Sessions
 
Agency Retainer Forecast Calendar
Agency Blended Rate Worksheet
Hourly Rates by Employee Worksheet
 
Job Descriptions
Contracts
Forms
Letters
 
Volume 22, Number 12 (2009)
by Second Wind

Related Topics: Social Media, New Business Planning
 
NEW NEWSLETTER! In this issue of The Second Wind Newsletter, we discuss: the rise of inbound marketing, including social media, social media public relations and search engine optimization; how brands are becoming more conversational to engage with social consumers; six tips for writing self-promotional agency blogs to attract prospects and enhance your brand; and reasons agencies need to grow interactive and social media capabilities to serve clients eager to use online marketing. We examine why agencies need to experiment, test and invest passion in differentiating ideas. You’ll also find a step-by-step process for developing an agency business plan, including setting goals, identifying needs and involving employees; and a sample new business pipeline report to evaluate new business success and project a budget for achieving a win.



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