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| Volume 23, Number 5 (2010) |
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This special Customer Cultivation issue of The Second Wind Newsletter, discusses this key business focus and potential agency service area., including: customer relationship management (CRM) and why agencies should lead with customer-focused strategies and programs; how companies institute customer rewards programs, and what agencies can do to guide clients toward rewards as a business strategy; how the changing path to purchase has made customer cultivation and retention more critical, also listing interactive service areas for developing customers into advocates and lead generators; how access to detailed customer data is changing marketing from mass to intimate, enabling improved customer cultivation and retention; how companies are integrating mobile technologies to build and retain customer bases, and how agencies can assist and guide clients toward smarter mobile CRM tactics.
This item is available to Second Wind members as part of their membership. Review a selection of members’ content currently FREE to non-members for a limited time.
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