Displaying records 1 - 15 of 27
 | | Account Service Department/Hierarchy
Reviews the account service team structure, from principal to account coordinator, with job descriptions for each position. |
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| | | Agency Business Planning
Presents tactics and tools for agency business planning, including important financial ratios; also includes a sample plan outline, a sample planning meeting agenda, and a sample agency business plan. |
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| | | Agency Business Planning 2
Presents advice and tips for analyzing agency business and financial health, developing and adjusting agency business plans throughout the year, enlisting employees in the planning process, and forecasting client billings. Includes an agency billings forecast planner. (See also our related Bundle, Agency Business Planning.) |
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| | | Agency Self-Promotion Using Interactive Media
Examines the use of interactive media to promote agency reputation and brand awareness. Includes using websites, search marketing and optimization, RSS feeds, blogs and other new media tactics.
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| | | Billing (Estimating)
Discusses hourly rates, proper estimating, and recovering “lost” costs; and provides sample billing and estimating worksheets. |
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| | | Billing Clients
Covers recommended billing procedures including one-line invoices, agency of record status, setting hourly rates, markups/margins, and invoice collection. |
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| | | Billing Time vs. Selling Value
Discusses setting hourly rates, time tracking, client-driven downward pressure on fees and markups, making agency processes more visible to clients, and why agencies should strive to bill based on value rather than hours. |
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| | | Brainstorming/Jam Sessions
Offers tactics for productive creative brainstorming, including ice-breaking tips, strategies for making good ideas great, and why a “no bad ideas” approach is critical for idea generation. |
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| | | Brand Assessment
Discusses brand evaluation and assessment as part of brand development; includes brand evaluation forms, surveys and questionnaires. |
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| | | Brand Positioning
Outlines the brand positioning development process; includes brand positioning worksheets and checklists, and a brand strategy worksheet.
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| | | Brand Questionnaires from Paul Field
Consultant Paul Field shares brand assessment questionnaires, including internal forms for management and employee brand evaluation; and a client perceptions questionnaire.
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| | | Defining The New Business Developer
Articles related to recruiting, hiring and training an agency new business developer; includes a new business developer job description. |
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| | | Facebook
Facebook humbly began as an online community where college students could connect and share with each other. Today, with over 350 million active user, the social networking juggernaut has completely revolutionized the way people interact with each other and more importantly how brands interact with their consumers. By far the most popular social networking site the following materials discuss: how to get started with Facebook; brands that are successfully using Facebook; employees as fans and ten tips to building a social media marketing campaign with Facebook. |
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| | | Hiring Account Executives
Information on hiring account executives. |
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| | | Independent Contractor Status
Federal regulations regarding classification of outsourced workers as “independent contractors,” and sample agreements that you can use to protect your firm from fines or back taxes due to misclassification of employees.
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