Displaying records 1 - 15 of 28
 |  | Agency Compensation
Establishing Retainers v. Working for Fees - 2003
This paper features an outline for structuring a full retainer; how to establish a blended rate; sample contract language; justifying a retainer; and the trend toward fee-based compensation. |
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| | | Ballpark Estimating: An Estimating System That Works - 2003
Effective estimating is critical to agency workflow and cost controls. Includes four sample forms; discusses the role of the production manager; reviews the issue of clients wanting to see vendor invoices; and talks about the "Looks Like" book. |
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| | | Brainstorming: Group Generation of Great Creative Ideas - 2008
A look at the advertising agency brainstorming process, including tips for great brainstorming sessions, the creative brief in the creation process, the elements of a great creative concept, and why your entire agency—not just the “creative department”—should be generating ideas. |
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| | | Breaking Out Is Hard to Do: Reflections on “Breakout” Agencies - 2005
Creative director Mark Silveira examines tactics and strategies some now-legendary creative agencies used to “break out” from the mass of their competitors. Examples include, DDB, O&M, Leo Burnett, Chiat/Day, Weiden + Kennedy, and more. |
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| | | Building Market Share in a Down Economy - 2008
The St. Louis Chapter of the American Marketing Association (AMA) conducted a 2008 roundtable discussion with twelve local area Chief Marketing Officers on dealing with economic threats to their marketing budgets, including: return on marketing investment (ROMI); sticking to strategic plans; addressing opportunities; using marketing basics; customer retention and research; using a media mix; and the 4Ps of marketing (product, place, promotion and price.) |
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| | | Client Evaluation of The Agency: Why It Matters and Three Sample Evaluation Forms - 2003
Improve the agency/client relationship with annual client reviews of the agency. Identify problem areas and fix them! Three sample evaluation formats included. |
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| | | Clients and Copyright Issues: Artwork Ownership in the New Millenium - 2004
This paper overviews copyright issues that can arise in the agency business. Included are sample agreements and ownership language to protect your work. |
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| | | Crisis Media Relations: How to Respond During Business Crises - 2007
Crisis Media Planning as a value-added service, including: the crisis media plan, the media relations team structure and how to interact with media to control the company message. |
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| | | Culture in a Great Creative Agency: Your Mission, Your Vision and Building a Team - 2004
What makes a great creative agency? This paper discusses building and maintaining an agency culture that promotes great creative through positive attitude, a strong work ethic and team spirit. Includes mission and vision worksheets, and a "culture self-assessment" exam. |
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| | | Employee Performance Evaluations and Career Planning: Using Goal-setting to Improve Employee Performance and Morale - 2005
Incenting employees to perform consistently and effectively -- and lift the agency to a higher level -- is an important responsibility of agency human resources. This paper explores methods for evaluating employee performance, and provides a sample goal-setting program for helping employees achieve positive growth. |
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| | | Important Considerations in the Hiring Process: Interviewing Tips - 2006
Use this as a guide to how to look for good people; what qualities/traits make a good hire; what you can and can’t ask under the law; pre-screening interviews; and a sample screening worksheet. |
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| | | Important Considerations in the Hiring Process: Testing - 2002
This overview examines the use of intelligence and personality testing in hiring agency employees. Includes the Myers-Briggs Ideal Personality Types for Advertising Agency Positions. |
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| | | Interview Techniques: Getting the Answers You Need to Hire the Right Person - 2005
Conducting a good interview is half the battle in hiring the right personnel to grow your agency. This paper details interview styles, traits to look for, and how to frame questions to get full and informative answers. |
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| | | Organizing the Daily Workflow: Job Input and Client Contact Forms - 2005
Written input is critical to managing workflow in an agency. Features eight sample forms, including the Client Contact Report and Change Order. |
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| | | Proofreading: Eliminating Mistakes in Your Advertising Agency - 2003
This ten-step system for proofing includes, sequential sign-off; client reference books; checklists; client approval forms; a sample proofreading log; and the end-of-project review. |
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