Displaying records 1 - 15 of 36
 | | 10/20/30
A review of the 10/20/30 Rule of PowerPoint presentations, to help ad agencies create more effective new business presentations. |
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| | | Agencies Customize New Business Templates
In our last Quick Poll, we asked Second Wind Online users about writing new business proposals. Sixty-six percent said they create their proposals from scratch; 33 percent use half templates and half custom pages; and 2 percent rely on purchased templates to format their proposals. |
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 | | Bid/No Bid Checklist
This form is used to determine whether it is valuable/cost-effective/profitable for an agency to respond to a Request for Proposal (RFP). |
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| | | How Much Does it Cost to do a Proposal From Scratch?
Calculating the cost of writing a new business proposal. |
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| | | kNOw Problemo
Steps that should be taken to write a targeted proposal. |
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| | | Legally Speaking: Words to Avoid in Proposals
A list of legally binding words and phrases agencies should avoid using in new business proposals. |
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 | | Letter for Declining an RFP
This sample letter shows how an agency can professionally and politely decline a request for proposal (RFP) while positioning the agency as a resource and “consultant” during the RFP selection process. |
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| | | Prep Time… How Long Will You Need?
A list of questions to help determine how much time should be allotted for proposal preparation. |
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| | | Prepackaged Proposals
Developing templates for standard sections of new business proposals helps your ad agency respond more quickly to pitch opportunities. |
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| | | Proposal Pizzazz: 20 Tips for a Winning Proposal
Consultant Paul Field offers in-depth advice on writing an effective new business proposal. |
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| | | Proposal Procedure Flowchart
This samle flowchart details the steps in the proposal development process in a way that adds value to the agency process in the eyes of a client/prospect. |
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| | | Proposal Survivor: How Not to Be 'Voted Off'
Three key considerations in writing new business proposals that win. |
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| | | Proposals Aren’t Persuasion
Why advertising agencies should avoid writing new business proposals and focus instead on improved persuasive techniques for closing the sale. |
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| | | Proposer Beware
How to approach a client before they send out an RFP. |
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| | | Props to You!
Tips for structuring a proposal. |
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