Tuesday, September 7, 2010 The Creative Director Brainstorming/Jam Sessions Agency Self-Promotion Using Interactive Media Brand Positioning   Agency Retainer Forecast Calendar Agency Blended Rate Worksheet Hourly Rates by Employee Worksheet   Job Descriptions Contracts Forms Letters   Items related to Public Relations Basics Displaying records 1 - 15 of 24     Anatomy of a Press Release A template for writing a press release.       Be A Great PR Agency For Yourself - Hire Your Own Marketing Director Hiring a marketing director for an agency.       Bloody 2007 or Bloody Good 2007? Trends in new business opportunities related to Web 2.0 and the empowered consumer. This article appeared in Consider This.       Crisis Media Relations: How to Respond During Business Crises - 2007 Crisis Media Planning as a value-added service, including: the crisis media plan, the media relations team structure and how to interact with media to control the company message.       Hey, PR -- Where Have You Been All My Life? A discussion of PR as part of the new marketing push to build “buzz” and generate word of mouth, making PR a critical service in the agency toolbox.       How to Author Your Own Ink in Trades and Industry Journals Tips on how to get a trade article published.       How To Create A PR Division In Your Agency A grid that can be used to help create a public relations department in an agency.       In Defense of Equivalency Return on investment of PR for clients.       Integration Is Not a '60s Word Presenting a combined media/PR program to clients.       Keds Claims “First,” Then Has to Step Back Keds® claim to having originated the word “sneakers” as applied to rubber-soled canvas footwear is challenged by a lexicographer, undermining a rebranding campaign.       Major PR/Media Clipping Services A list of major clipping services for tracking PR and competitive advertising.       Making Your Public Relations Modern Public relations gains a new tool for harnessing the power of the social web with the arrival of social media releases and services like PitchEngine.       Massaging Your PR Tactics Tips for conducting publicity.       Media Training: The Most Important PR Thing That No One is Doing PR specialist Rodger Roeser on the importance of media training, and seven tips for successful media interviews.       PR Checklist: Take These Steps Before Sending A Press Release A checklist of items/steps that should be completed before a press release is sent out.   1 | 2 || NEXT       Who currently manages your agency traffic/workflow?   Agency principal   Creative director   Production manager   Traffic manager   Production and traffic manager   Project managers   Production team   Administrative assistant   Other Contact Us | Privacy Policy | Terms & Conditions | Advertise