Displaying records 1 - 15 of 66
 | | “Robo” No Mo’!
How the volunteer-driven success of the 2008 Obama presidential campaign reflects the growing influence of “brand advocates” and the importance of consumer engagement. |
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| | | “Social” Should Be “Sociable”
Why “social” really isn’t media, and selling isn’t the way for businesses to engage in the social space. Advertisers and businesses need to join the social conversation, instead of trying to dominate or manage the social media space. |
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| | | 2000-2009: Living in Interesting Times
A review of the decade with a focus on how technology has changed, and how rapid advances in technology have affected our lives. |
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| | | A Gem in the Crowd:
The Rise of Crowdsourced Marketing
NEW ARTICLE! How companies are using crowdsourcing, enlisting consumers in developing products, creating marketing strategies, and even selecting ad agencies to conduct their product launches. |
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| | | A Post-Brand World
How the switch from proclamatory brands to conversational brands is being driven by the rise of the social consumer. |
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| | | Bandwagon Boogie
The importance of agencies as “filters” for new media trends, and as strategic planners who advise clients on brand-appropriate marketing vehicles and techniques. |
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| | | Being Agile
Agencies should be fearless about trying or testing new and social media tactics, rather than trying to first ac-quire “expertise”; treat every media plan as a “beta,” to be improved if needed. |
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| | | Best Buy’s Twelpforce Is a Great Creative Idea
Best Buy’s TwelpForce Twitter feed is an award-winning creative idea and a customer service gem that also boosted sales. |
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| | | Blogs Are More Influential than Social Networks
A Fall 2008 BuzzLogic report states that blogs are more influential than social networks on consumer purchase decisions. |
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| | | But How Do You Really Feel? Sentiment Analysis in the Age of Social Media
The new data monitoring practice of sentiment analysis, which tracks conversational and opinion trends across media websites and the social web to assist in brand reputation management. |
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| | | Coleman Co. Claims “Social” Leadership
A review of outdoor and camping gear purveyor Coleman Co.’s 2010 campaign, “the original social networking site,” that connects social activities online with camping traditions. |
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| | | Cultivate Customers Through Social Engagement
How one small business owner is harnessing customer brand engagement through social media to grow her business, and strategies for ad agencies to lead their clients toward appropriate social media tactics. |
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| | | Dangerous Media Liaisons
How advertising agencies can help clients plan for and respond to media and social media-generated publicity crises, through crisis communications planning and good crisis media relations. |
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| | | Does Social Make Your Green Brand Grow?
How companies can use social media to communicate “green” messages to key audiences and relevant communities. |
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| | | Does Social Media Pay? A New Study Says It Does.
A 2009 study on the merits of engaging with consumers through social media channels suggests companies can achieve measurable ROI using social media tactics. |
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