Displaying records 1 - 15 of 60
 | | “Customering”
Discusses “customering,” the consistent and focused delivery of the brand promise to the customer through all possible touch points, and how the creative spin an agency can add helps cement the customer’s integration with the brand. |
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| | | “Robo” No Mo’!
How the volunteer-driven success of the 2008 Obama presidential campaign reflects the growing influence of “brand advocates” and the importance of consumer engagement. |
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| | | Abondanza!
Discusses opportunities for creative and design firms in an era of abundance, where more consumers than ever before make purchase decisions based on design-related considerations, not just price or function. |
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| | | Ad Clutter Raises its Ugly Head, AGAIN
Allan Godshall offers three tactics for bypassing “ad clutter.” |
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| | | All Your Integrated Cards On The Table
The importance of integrated marketing for your agency and for your clients. |
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 | | Behavioral Timelines
Sample behavioral timelines that diagram the buying process by identifying the sequence of specific actions taken by users, influencers and approvers on the way to a sale. |
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| | | Being Agile
Agencies should be fearless about trying or testing new and social media tactics, rather than trying to first ac-quire “expertise”; treat every media plan as a “beta,” to be improved if needed. |
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| | | CGM: Consumers Grinning Madly
The Customer Generated Marketing (CGM) revolution -- and it’s impact on advertisers and ad agencies. |
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| | | Consumer-Generated Advertising, Long Before the Internet
The Burma-Shave roadside signs of the early 20th century were an example of consumer-generated outdoor advertising. |
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| | | Content Is Preferred Over Ads
How companies can reach information-hungry audiences through content-driven marketing tactics. |
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| | | Convergence Is Not Just About Social Media
Why brand is a key factor in convergence or integrated marketing, especially in the era of social media and customer power. |
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| | | Digital Billboards v. Mobile Marketing
The pros and cons of digital billboard advertising, and why mobile marketing may be a more effective alternative; and why integrated media campaigns are stronger than any single media effort.
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| | | Does Social Media Work for B2B?
Considers how social media (blogs, social networks, mobile marketing, etc.) might be utilized for business-to-business client marketing. |
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| | | Finding a New “Flow”
Five brand-building tactics to attract today’s fragmented audiences. |
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| | | Five Ways to Find Convergence Partners
Five ways for ad agencies to find social media and new media partners to service client accounts without hav-ing to hire people or build a service specialty. |
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