…And Brand Your Process How branding agency functions and processes can help an advertising agency differentiate from their competitors in new business pitches.
10/20/30 A review of the 10/20/30 Rule of PowerPoint presentations, to help ad agencies create more effective new business presentations.
21st Century Proposal How one agency was able to separate itself from the competition by doing a client presentation on the web.
A Sweet Story of New Business Success Incorporating research into the new business process to pitch intelligently, and creating a "wow" factor in the presentation built on the research-based solution.
Agency New Business Pitch Evaluation Form A form to send to a prospect following an unsuccessful new business pitch to learn why the pitch failed and how an agency might improve future pitches.
Agency Planning Flowchart A visual representation of the agency workflow, emphasizing planning, research, strategy, and agency value.
And a Few More New Business Thoughts… Recommendations on how to win a new business pitch by your actions after the presentation. This article is one of three on new business presentations by Allan Godshall.
Can You Afford To Speculate? How changes in advertising agency and client relationships have altered the industry stance on doing speculative creative or presentations.
Exhibit 2 Tips for setting up an agency portfolio.