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Tuesday, September 7, 2010
The Creative Director
Brainstorming/Jam Sessions
Agency Self-Promotion Using Interactive Media
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Items related to New Business Presentations
Displaying records 1 - 15 of 80

  …And Brand Your Process
How branding agency functions and processes can help an advertising agency differentiate from their competitors in new business pitches.
 
  10/20/30
A review of the 10/20/30 Rule of PowerPoint presentations, to help ad agencies create more effective new business presentations.
 
  21st Century Proposal
How one agency was able to separate itself from the competition by doing a client presentation on the web.
 
  95% of All Agencies Say the Same Things
How agencies can differentiate themselves through their presentations.
 
  A Sweet Story of New Business Success
Incorporating research into the new business process to pitch intelligently, and creating a "wow" factor in the presentation built on the research-based solution.
 
  After the Proposal: The Oral Presentation
Tips for doing an oral presentation of a proposal.
 
  Agency New Business Pitch Evaluation Form
A form to send to a prospect following an unsuccessful new business pitch to learn why the pitch failed and how an agency might improve future pitches.
 
  Agency Planning Flowchart
A visual representation of the agency workflow, emphasizing planning, research, strategy, and agency value.
 
  And a Few More New Business Thoughts…
Recommendations on how to win a new business pitch by your actions after the presentation. This article is one of three on new business presentations by Allan Godshall.
 
  Basic Salesmanship - Some Things Never Change
The essentials of salesmanship.
 
  Battle Wisdom
New Business pitch lessons from the U.S. Army War College.
 
  Be an Exhibitionist: The Agency Portfolio
Tips for creating an agency portfolio.
 
  Build A Strategic Portfolio Instead of Showing Work
A discussion on using strategic case studies in agency portfolios, not just samples of finished work.
 
  Can You Afford To Speculate?
How changes in advertising agency and client relationships have altered the industry stance on doing speculative creative or presentations.
 
  Exhibit 2
Tips for setting up an agency portfolio.
 
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