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Second Wind, the leading trainer
of advertising agency professionals worldwide,
is pleased to offer our most extensive collection
of publications and DVDs.
Since 1988, thousands of
ad agency managers and employees have purchased
our training materials. Second
Wind publications and DVDs offer in-depth training
to help you manage and grow a better agency.
If you need subject- or job-specific
training, try our seminar
manuals or DVDs. For focused employee training, try our cost-effective webinars library. If
you need "capsule" knowledge about a
narrow topic, check out Second Wind White
Papers. Need
sample forms or contracts? Try our reports. If
you like your instructions with detailed samples,
look at our workbooks. If
you just want to kick back with some good books,
you know where to click… |
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NEW! What Should Your Agency's Next Website Look Like?
The first place prospects go for information on your agency is your website—but far too often, agency websites are merely online brochures, portfolios of work and personnel listings. Sure, maybe you mix in a little branding, your philosophy and maybe even a few social tabs…
But that’s not where today’s agency websites should be.
In this detailed Second Wind Report, find out how advertising agencies are leveraging their websites to communicate who they are, demonstrate successful programs and close new business. From delivering fresh content to embracing social media to capturing and converting leads, this report covers everything you need to know to help make your agency website work harder… AND MAKE YOUR AGENCY MORE INTERESTING TO PROSPECTS.
Second Wind’s Your NEXT Agency Website Report is jam-packed with information, advice and case studies designed to help make your agency website a powerful self-promotion tool. Take a peek inside this report!
Published November 2011
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The 2012 Small Agency Report
How does your agency compare to other small agencies? What should your agency be billing per year? How much should you be paying your employees? Are your hourly rates competitive?
Find the answers in… The Small Agency Report!
Each year, Second Wind surveys its membership of 800 small and mid-size advertising agencies, gathering critical business information to help give agencies a truer picture of their position in the marketplace. The data in this report is based on results of the 2010 and 2011 Second Wind Annual Agency Surveys. Take a peek inside this report!
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