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Second Wind, the leading trainer
of advertising agency professionals worldwide,
is pleased to offer our most extensive collection
of publications and DVDs.
Since 1988, thousands of
ad agency managers and employees have purchased
our training materials. Second
Wind publications and DVDs offer in-depth training
to help you manage and grow a better agency.
If you need subject- or job-specific training,
try our seminar
manuals or DVDs. If
you need "capsule" knowledge about a
narrow topic, check out Second Wind White
Papers. Need
sample forms or contracts? Try our reports. If
you like your instructions with detailed samples,
look at our workbooks. If
you just want to kick back with some good books,
you know where to click… |
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Crisis Media Relations: How to Respond During Business Crises
Crisis Media Planning as a value-added service, including: the crisis media plan, the media relations team structure and how to interact with media to control the company message.
Second Wind members can download free White Papers in the Knowledge Base.
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Here's How to Work with Our Agency
Introduce your clients to your agency personnel, workflow, procedures and forms, and teach your clients exactly how your agency operates. This workbook will help you create a "client guide to your agency," helping to eliminate unpleasant surprises, misunderstandings and procedural glitches. Improves efficiency and strengthens client/agency trust.
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How to Build a Great Creative Agency DVDs
With all the changes in our industry over the past decade — increased
competition, tighter budgets, and a growing emphasis on results — our ideas are all we really have left to sell. Creativity is our product — we think, therefore we are. This DVD set will guide you in successfully building and marketing your creative agency.
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