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Friday, July 4, 2008
 
 

Second Wind offers a full suite of secondary and primary research services to meet your daily needs, whether these are for current clients, new business prospects, or your own internal use. We have assembled these services over the past eighteen years and have built a department that rivals any large agency in-house research department. Second Wind Research is available only to Second Wind Members

Our research services will augment and become an important part of your agency’s research capabilities. Our intent is that you will be able to take the services offered by Second Wind and integrate them with your agency’s current services. We customize all of our research to fit your specific needs.

The process is simple. All you have to do is call 610-374-9093 and ask for Second Wind Research or email Heidi@secondwindonline.com.

 
Fast Facts provided by: Tweed Weber Inc.
Over the past two decades, the degree to which marketers have scaled up efforts to reach children is staggering. In 1983, they spent $100 million on television advertising to kids. Today, they pour roughly 150 times that amount into a variety of mediums that seek to infiltrate every corner of children’s worlds.
- Juliet Schor, Born to Buy: The Commercialized Child and the New Consumer Culture
79% of marketers are unfamiliar with the phrase web 2.0.
- Zoomerang
Telephone and e-mail produce the highest response rate at 2.60% and 2.45% for direct marketing media channels for generating leads.
- Direct Marketing Association
Viral marketing campaigns produce 750% more click throughs than traditional banner ads.
- MarketingExperiments.com
 
 
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