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Do you need to get smart before a prospect meeting? Are you looking to impress
clients with your knowledge of their industry and competitors? Do you need critical account planning information to help create the perfect
marketing and advertising program?
If you answered yes to any of these questions, Second Wind Research can help. Take a moment to review
our extensive research offerings specifically designed for advertising agencies and related businesses and contact us to discuss your needs.
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Mobile Devices to Overtake PCs This Year: There will be a significant consumer and enterprise shift away from the desktop and laptop PC in favor of mobile devices like smartphones, tablets and netbooks in 2011, according to a new white paper from Deloitte. “Technology, Media & Telecommunications Predictions 2011″ forecasts that out of $815 million which will be spent globally on PC- and non-PC computing devices, $375 million (46%) will be spent on smartphones.
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More than Half of Marketing Budgets to Increase: The majority of global marketing professionals expect their overall budget to increase, with about half of respondents projecting overall marketing expenditure to increase slightly and an additional 9% saying it will increase greatly (25% or more increase) during the next year, according to [pdf] a new survey from Alterian. With only 10% estimating a decrease, Alterian projects this indicates good opportunity for industry growth in 2011.
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Biz Spending Leads Travel Recovery: The travel sector shows signs of a positive upswing when looking at Q3 2010 compared to Q3 2009, according to a recent report from American Express. “Spend Sights Report Travel Industry” indicates business spending appears to be leading ahead of consumers across all segments of travel, suggesting corporate budgets are loosening in comparison to recent years.
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