Need account planning at your agency? No worries! We've got it at Second Wind and it's only for Second Wind members.
What is Account Planning?
Account Planning enables your agency to know more about
your client's customers and end users than anyone else—even your client. It's
all about your agency's ability to turn facts into insights, and then turning
those insights into great creative. Account planning is the basis for a closer
relationship with your clients, and has been the key to success for the most
creative agencies in the US over the past fifteen years. Now your agency can
jump into some of that success.
Use Second Wind Account Planning Research to:
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Get smart before you pitch new business. The agency that knows more, wins. |
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Stay sharp and up-to-date with your clients (and their business/industries)—in
fact, stay a step ahead. |
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Build a better creative brief, so your creative is stronger, more on target and less dependent on clever execution. |
Here's How it Works:
Call us and explain your needs… Are you pitching? Do
you need help in developing the best creative? Do you need to stay a step
ahead of your clients?
We gather the proper research from our many databases,
studies, interviews, brokerage firm data, even research from university libraries—wherever
we can locate good resources. After gathering the information, Second Wind's
account planners analyze the data page by page, providing you with a full written
summary of the findings, including the insight your agency needs to pitch the
business, satisfy the client or execute better creative.
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Details and Pricing: |
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$2,500-4,500 per account planning request* |
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Account planning reports are delivered electronically. |
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All the insights are right up front, so you can use the information quickly and seamlessly in your agency. |
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Want to see a sample? Download one now.
For more information contact Laurie Mikes or Jennifer Mikes at 610-374-9093. Or, contact us by email at either jennifer@secondwindonline.com or laurie@secondwindonline.com.
*Some assignments may be priced higher or lower, depending on the amount of data that exists or can be found.
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