Industry Ad Spending Analysis

Using SIC codes, industry ad spending reports provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much clients or prospects should spend on their advertising budget.

$50 per industry

Company Ad Spending Analysis

An ad spending analysis provides information on how much money a specific company or brand has spent on advertising during the previous 12 months.

The analysis includes:

		Total dollars spent on advertising
		Dollars spent by media type
		Specific media vehicles used

Thousands of companies, brands and media vehicles are tracked. This analysis is great for determining what the competition is spending, helping clients and prospects determine a budget and creating detailed media plans.

$270   1-3 companies
$390   4-6 companies
$510   7-10 companies

Creative Samples

In addition to tracking advertising expenditures, Second Wind can provide creative samples on a competitor-by-competitor basis. Samples are available for magazine advertising on a national level and spot TV advertising on a market level.

Viewing competitive creative is important in developing a client’s advertising positioning and execution style. This service ensures that you have the most current samples available.

$100 search fee
$35 per ad or spot