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Wednesday, November 19, 2008
 
 
Secondary Research
 
Target Audience Profiling

Target Audience Demographic Profile

If you need demographic information for a specific target audience, including breakdowns of age, household income, marital status, number of children, education levels, etc., then you need a target audience demographic profile.  This report is available for over 2000 target audiences, including categories like vodka drinkers, golfers, Volvo owners, mattress purchasers and many more.

Let us know what target audience you are interested in profiling and we’ll contact you to confirm what information is available before we proceed. This profile offers complete target audience demographics to help you focus a pitch or campaign strategy.

$250 per report

Target Audience Psychographic Profile

In addition to demographics, we can compile a target audience psychographic profile for thousands of potential target audiences. A psychographic profile offers you a glimpse inside the minds of your target audience and includes buying behavior and lifestyle information, such as sources of buying influence, hobbies and preferred activities.

This is a great way to learn what really motivates your target and allows you to appeal to their sensibilities.

$250 per report

Target Audience Media Profile

The target audience media usage profile complements the demographic and psychographic profiles by providing the preferred media of your chosen target audience.

If you plan to place media for a client selling consumer goods or services, this report will help you choose the best radio formats, cable stations, consumer publications and TV shows.  This is a surefire way to be on target with media planning and placement.

$250 per report

 
For more information regarding Second Wind research services, or to place an order, call 610-374-9093.
Or, email heidi@secondwindonline.com.
 
 
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