Do you have 100 projects or more in your agency? Are efficiency levels down? Take this seminar and call us in the morning. You’ll feel much better and your agency will be much more productive. Agencies lacking efficient traffic systems, strong daily workflow methods and reliable estimating methods will not be able to maximize their profits in this fast-moving world. We’ll teach you how to manage workflow, estimate projects, build templates, work with vendors and proper bill clients. In addition, we’ll review agency financials so you can understand how agency production work fits into the overall agency financial picture.

For Agency Owners, Traffic Managers, Production Managers and Operations personnel

• The Traffic Manager and the Production Manager: Different positions, different people
• The best daily agency traffic system in the world
• The daily hit sheet
• The structured day
• Workflow: Management by moving around
• Working with account executives and the creative department
• Computer software overview
• Timeline management
• The Estimating Worksheet: A key to agency profits
• Computerized Estimating: Building estimating templates, tracking costs and checking actual vs. estimate
• Five great secrets for getting the most out of vendors
• Who Owns the Artwork? A primer on copyright
• How to deal with freelancers
• Agency Compensation: Retainers, risk-based and reward-based agency billing
• Typical agency profitability ratios