It's all about the work!

Over the years, this statement has become so common in our industry, it’s almost a cliché. Don’t tell your clients, however. We’ve found that clients want ideas and creative execution from agencies MORE than ever. Creative is still something that only agencies do really well. Your clients can’t do it but agencies get it right. In this business, creative is our birthright, and the best way for us to stay vibrant… and viable.

Topics Include:

• Make sure AEs give you the right information 
• A little “guerrilla” research never hurts 
• The best creative brief
• Successful kick-off meetings for account and creative teams
• Brainstorming sessions that really work 
• Start with quick thumbnail sketches rather than fully realized comps 
• Design your space to foster creative work
• How to sell and defend the work