We are pleased to partner with the industry’s original media training company specializing in online selling and planning/buying courses, the Academy of Digital Media, formerly known as Laredo Group. This partnership brings their acclaimed webinar training to our members at a significant discount.
DIGITAL MEDIA TRAINING FOR THE ADVERTISING INDUSTRY
The Academy of Digital Media’s courses are created to help organizations increase their capacity (what they know) and competency (how they use their knowledge) to be more effective and efficient in activities related to strategy, planning, execution and measurement of digital campaigns. Their courses cover a wide array of topics from fundamental to more advanced review of media concepts, terminology, ad formats, media research, how ads are delivered and impressions counted, applying metrics, campaign measurement and programmatic media.