A Complete Guide to Advertising Agency Account Service
Client retention and satisfaction are essential to the health of your advertising agency or marketing firm. Yet ad agencies often fail to train account service people to retain—and grow—the clients they already have. This book offers a complete guide to training account service people, keeping valuable accounts, and encouraging clients to be more open to agency service.
- What every AE should know
- Structuring the AE’s day
- Nurturing the client relationship
- Important forms and reports
- Proper scheduling techniques
- Why daily contact is still essential
- Hiring and compensating the ideal account executive
- 21st century account service: email, online collaboration and phone contact
…and so much more!