KANTAR AD SPENDING PROGRAM
Take maximum advantage of your Second Wind membership with a cost-savings program from Second Wind and Kantar Media.
Kantar Media provides a wide range of competitive intelligence including competitive media spend data, media occurrence data and sample advertising creative for 210 DMAs and 1,000’s of companies/brands nationwide. Kantar is considered the leading provider of competitive advertising intelligence data.
HOW CAN IT HELP YOU? Through this program, your agency can access select Kantar data for deeply discounted rates. These reports are great for determining what the competition is spending, helping clients set a budget and creating detailed media plans.
HOW DOES IT WORK?
Under the terms of our agreement, the Kantar program is available to Second Wind members only. New contracts start on a specified date each year and run for a period of 12 months. You may choose to participate in one of the program levels outlined below.
Reports purchased under the program must be used within 12 months of the program start date.
It is estimated that the 2020 Kantar program will start on May 15, 2020.
Each report includes 5 competitors, spending for the most recent 24 months and available creative samples for TV, print and digital.
|Option 4||12 Reports||$2,400|