More and more, we are hearing conversations about the value of brands. In 2010, ISO 10668 was created to provided guidelines to measure the monetary value of brands. But, because of costs, only large, publicly held companies have utilized them.
Second Wind, in conjunction with long-term colleague, Jim Hughes, of Worth Growing, is offering a simplified, scaled down and much more economical version, for small to mid-sized companies – The Pretium Method.
The Pretium Method is a unique process of measuring the monetary value of brand-related intangible assets and its construct is derived from ISO 10668.