Brunet | Garcia Promotes Immunization for Florida Dept. of Health

In a new public health campaign, “The Power to Protect,” Brunet | Garcia Advertising Agency, Jacksonville, FL, employed mosaic imagery to illustrate the benefits of vaccines and how immunization benefits individuals and communities. Following extensive surveys and research, the agency avoided clichés of needles and crying infants, working with local photographers to capture portraits of children from babies to teens, and combined these with original music to boost the emotional appeal of the message. The statewide campaign rolled out in English and Spanish in March. B | G has worked with the Florida Department of health on immunization for nearly 15 years.