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Certified Account Executive College

Day 1: A Complete Guide to Account Service

The best course available for account service staff, this session provides methods for improving account service and retaining the accounts that are important to agency viability and growth.

Day 1 Agenda:

• How to be proactive, not reactive, with clients
• 50 rules to keep a client happy
• The importance of listening
• Client contact reports: the most important document you create
• How to get more billings from current clients
• Potential problem areas and how to remedy them
• Good input: start jobs off on the right foot
• Organizing the daily work
• Effective ballpark estimating
• Compensation methods: project, retainer, risk/reward... and much more!

Day 2: Account Planning and Strategic Planning for Smaller Agencies

The keystone of success for many of today’s hot agencies is account planning. It allows them to create intuitively and deliver on-target creative to their clients. This session provides a step-by-step plan for training your account people to use account planning to service—and grow—accounts.

Day 2 Agenda:

• What is account planning?
• Why account planning works and is critical to your agency’s success
• The account planner’s role in the agency
• Types of research and how to use them
• Putting research to work in the planning process
• Elements of a good plan
• Making it all come together... and much more!

SPECIAL SEGMENT

Business & Brand Strategies Alignment: the Pathway to Elevating the Conversation with Current and Potential Clients
Learn the importance and advantages of aligning brand strategy with business strategy and immerse your agency more deeply into your clients’ organizations.

Presented by The Brand Establishment

Seminar Details

April 4-5, 2017
Day 1 - 8:00 am to 4:30 pm
Day 2 - 8:00 am to 3:00 pm
Chicago, IL
The Gleacher Center

Learn more about Certification.

For Agency Owners, Account Supervisors, Account Executives and Account Coordinators

Seminar Fee

Second Wind Members

$1,150 per person

Non Members

$1,475 per person