CreateAthon®, the now venerable, pro bono creative marathon for helping non-profits by “using creative superpowers for good,” has extended an invitation to Second Wind’s membership to join the effort in 2020.
What Is CreateAthon?
CreateAthon was established in 1998 as a 24-hour marathon in which agencies worked on selected pro bono projects for clients who would otherwise not be able to afford such work. In 2002, they expanded the effort to create a nationwide CreateAthon network. By 2020, CreateAthon had achieved 100 agency and organization partners, supported more than 1,300 NGOs in the USA, Canada, Puerto Rico and Europe, completed more than 3,500 projects, and delivered over $25 million in marketing services. Also in 2014, the organization applied for and received 501©(3) status. The effort now includes student teams, corporations, and universities as well as professional marketing crews. Several Second Wind members are already long-term CreateAthon partners, including, EGC Group, BBR Creativeand redpepper LLC.
Riggs Partners, Columbia, SC, the agency that founded CreateAthon, is a Second Wind member. Their CreateAthon team contacted us at the end of February to see if we might be interested in promoting the pro bono effort to our membership. Pro bono work offers many benefits to ad agencies, and we’ve often touted its value in growing creative reputation, giving your creative team a chance to let loose their creative beasts on fun projects, and making important business contacts through community and civic work.
Why a Marathon?