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Regional Branding Proposals


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We are currently looking at an RFP for regional branding of a tri-county area for economic development purposes. The task force that has submitted this RFP, has no idea what they are looking for, or what delieverables should be included, and they've expressed they simply want to be told what they need. This is also ONLY a branding RFP- not a comprehensive campaign. I am curious if anyone has examples to share of proposals they've done in the past similar to this that you could share or explain. OR, if you could point us in a direction that would offer examples as well. Thank you!

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Hi Christy:

I don't have any sample proposals but here's two case studies that should shed some light on the process. This may help you determine what you need to include in your proposal.




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