Forums allow you you to communicate directly with other Second Wind members and receive their advice or guidance on any topic. This is a great way to tap into the power of our community which includes thousands of agency principals and employees.

Add a new Topic
Select Category:

What percentage of your AGI do you spend on your agency advertising?


  • Recent Posts
  • Most Recent
  • Most Active
  • Categories
2 posts
John McDonald - Principal - Metric Marketing
Report Abuse

We are doing our budgeting right now for our next fiscal which starts in September and I am wondering what percentage of our AGI we should spend for advertising.  I have a feeling our current spend is low.


John McDonald

Member 215
Report Abuse

Hi John,

According to our Annual Agency Survey, our members spent an average of 0.8% of AGI on self promotion/PR in 2013. This compares to 1.1% in 2012.

Let me know if you have other questions.

Melissa @ Second Wind


Please to use this feature.
posts for website administrator (optional):