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What is the right formula for Billable Time


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We are focusing a bit more on the amount of time that is truly "billable" for various positions, such as Account Executives,  Designers, Strategist, and even managers and I was wondering if anyone has a magic formula for what percentage of the work week should be billable. Being mindful of internal meetings, etc, that transpire during the week.   I would love to hear your feedback!

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Hello FMG. The answer really depends on the role of the person(s) in the agency, their seniority, the agency's expectations of the persons.

While SW offers some agency stats on the positions, I have found that each agency has its own billable expectations.

What software program are you using to compare the budget to actual time by employee?

Happy to chat more.


Vince Dong

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