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AE College: Spring

Buying Programmatic In-House

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lauriekay
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Hi:

Is anyone buying programmatic media in-house? A fellow member would like to discuss how you're charging for your time above and beyond any commissions you receive. They recently started buying in-house through a platform versus outsourcing to a media partner.

Thanks,

Laurie

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Carrie Dellinger
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We are buying programmatic in-house and I'd be glad to discuss.  In almost all of our programmatic efforts are compensated based on commission.  cdellinger@redcommamedia.com / Carrie

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CarolKruger
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I am not the person who originally asked about this but I have the same question. If you are willing to have more than one discussion, I would be very interested.

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