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Looking for some insight. We have a client asking us about the use of marketing automation software and is it right for their business. They are talking companies like Marketo, Hubspot and Pardot by SalesForce.
We've done a little research online, but I'm wondering if anyone has first hand experience with any of these (pros and cons) and is there a value to using these programs for a mid-range B2B company looking to grow into something big. Thanks!
We're a hubspot agency and have evaluated several scenarios where it's helpful or not for a client. I will say that it's a beast that has to be fed - content marketinging and automation often creates a whole new workload. But if it's the right fit, it can be advantageous.
My email is firstname.lastname@example.org or 319-573-2632 if you need to talk through the pros and cons. Happy to give you some insight on successes and failures.