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Effective Strategic Monitoring in PR

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Member 1183
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What PR monitoring services are you finding effective to track all the ‘non-social’ publicity typically associated with traditional PR for B2B press coverage (not broadcast or investor relations, but the trade press print and online sources mainly)?

We may be interested in selecting a different method and welcome any suggestions!  Thanks!

Best,

Christina Sanchez, Public Relations Special Projects Coordinator

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lauriekay
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Lexis-Nexis has a media monitoring service you may want to review. They are strong in B2B pubs and journals as well as a lot of other traditional print media.

www.nexis.com

Laurie

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