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Outside Research Margins

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Michael Bielski
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What percentage are other agencies marking up outside costs for research?

In the annual survey it addresses some core outside expenses (printing, freelance, media), but wanted to know how others are approaching expertise services like research. Any insight is appreciated.

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JeffKlingberg
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Michael ... If we are purchasing pre-packaged secondary research, our policy is to markup all purchases 25%. This covers our time to search for and acquire the research along with the cost of money. I know other companies only markup 20%.

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