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Getting Clients to Implement Plans

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lauriekay
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A fellow Second Wind member is charged with writing a long term marketing plan. He's fully capable of preparing and writing the plan but is wondering how others help their client implement plans once they are written. All too often clients demand plans and simply let them sit on a shelf to gather dust. Does anyone have any tips or methods for guiding clients through successful plan implementation? Any feedback or guidance would be appreciated.

Thanks,

Laurie

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