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Retail Client needs traffic boost!

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Mindy
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A retail client of ours has been seeing declining traffic, partly in the face of increased competition in their markets. They currently use a lot of TV advertising, as well as paid search and digital remarketing. Any suggestions about how we can help them generate more traffic both short and long term?

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jen_neumann
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How's their social engagement and visual presence? If it's a local retailer, would they benefit from a buy local campaign, perhaps in partnership with your chamber or business support orgs? Lastly, a good experiential campaign, designed to attract attention may help as well. Do you have insights as to why they are losing traffic? Is online competition a threat? If so, are they online as well?

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Kevin E
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100% GPS Targeted Ads on Facebook, esp. if you can do it around a specific promotion / offer.

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