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I've worked as an account/project manager for a couple years now, but have no experience with media buying. My company has asked me to attend a training seminar to learn media buying for a couple of our clients. Could someone suggest a starting point for me? Any conferences or companies that you recommend? Thanks.
Media Buying Academy has a comprehensive program that covers everything from traditional to digital. It is a 4-5 day investment in time but well worth it. One of our employes attended about 7 years ago and she came back well armed with practical knowledge and materials. You can view their schedule of training at http://www.mediabuyingacademy.com