WHAT MAKES GOODWAY DIFFERENT?
Agencies tell us about all the vendors who say they're different because they're fully transparent, have proprietary algorithms, and have the most accurate cross-device methodology. In reality, aren't those the requirements to get a meeting with you in the first place? Goodway is all that and so much more.
Goodway Group is a leading managed-services programmatic partner to local, regional, and Fortune 500 brand agencies. Bootstrapped and 100% privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal - better results while remaining lean and nimble.
Every plan we develop is custom to your objectives. We won’t try to fit your media plan into limited product or inventory options.
We have flexible minimums that allow us to work to achieve your goal rather than satisfy some internal rule.
Our 10:1 support-to-sales ratio ensures you get the resources you need when you need to be a hero for your client or organization.