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cause marketing

When (Or Whether) Brands Should Take a Political Stand

When (Or Whether) Brands Should Take a Political Stand

Deborah Budd
7/16/2019

When ad agencies and marketing firms work with clients on branding and brand development, how much focus should be given to brand-aligned cause marketing?

This ...

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Faux Feminism

Faux Feminism Site Challenges Brands to Test Their Cause Commitment

Deborah Budd
3/21/2019

In the U.S., Women’s History month (March) coincides with International Women’s Day (March 8)… and usually includes a host of brand-led marketing ...

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CVS Marches

CVS Marches onto the Body-Image Battlefield

Deborah Budd
8/1/2018

A new brand has stepped onto the body-image battlefield—and it isn’t a beauty brand, but one that could shake up practices in that ...

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