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Brand Trust and #BLM

Brand Trust and #BLM: This Is No Time to Exploit a Hashtag

Deborah Budd
6/24/2020

A special edition of the Edelman Trust Barometer asked Canadian ...

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When (Or Whether) Brands Should Take a Political Stand

When (Or Whether) Brands Should Take a Political Stand

Deborah Budd
7/16/2019

When ad agencies and marketing firms work with clients on ...

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Cause Marketing Affects Brand Purchase

Deborah Budd
9/12/2016

In the 21st century, it is not at all unusual ...

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