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Hate the “LiMu Emu”? But I Bet You Remember the Brand

Hate the “LiMu Emu”? But I Bet You Remember the Brand

Deborah Budd
2/17/2020

Ever since Leo Burnett (c. 1926) redrew the Jolly Green ...

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Using Brand Characters to Create Enduring Brand Appeal

LeeBeth Cranmer
9/29/2014

Brand icons, brand characters, brand personality symbols—whatever you choose ...

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