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Blanding

If Branding Is About Distinction, Why Are So Many Companies “Blanding”?

Deborah Budd
3/29/2019

Visual identity has been a basic element of branding since the early part of the 20thcentury, when the rise of mass manufacturing led ...

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Rebranding Resistance

Why Rebranding Often Excites Resistance to Change

Deborah Budd
11/8/2018

“[Rebranding is] the most asymmetrical corporate strategy of them all. There is literally no upside of a nice new logo; there is only pain if ...

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Trademark Color

When Color Is The Brand: Trademarking a Color

Deborah Budd
7/5/2018

We live in a colorful world. Every day we are surrounded by color—in how we decorate our homes, the colors of our vehicles, the ...

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