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client branding

Blanding

If Branding Is About Distinction, Why Are So Many Companies “Blanding”?

Deborah Budd
3/29/2019

Visual identity has been a basic element of branding since ...

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Rebranding Resistance

Why Rebranding Often Excites Resistance to Change

Deborah Budd
11/8/2018

“[Rebranding is] the most asymmetrical corporate strategy of them all ...

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Trademark Color

When Color Is The Brand: Trademarking a Color

Deborah Budd
7/5/2018

We live in a colorful world. Every day we are ...

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Cause Marketing Affects Brand Purchase

Deborah Budd
9/12/2016

In the 21st century, it is not at all unusual ...

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