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gender marketing

Faux Feminism

Faux Feminism Site Challenges Brands to Test Their Cause Commitment

Deborah Budd
3/21/2019

In the U.S., Women’s History month (March) coincides with International Women’s Day (March 8)… and usually includes a host of brand-led marketing ...

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CVS Marches

CVS Marches onto the Body-Image Battlefield

Deborah Budd
8/1/2018

A new brand has stepped onto the body-image battlefield—and it isn’t a beauty brand, but one that could shake up practices in that ...

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Advertsing Under-Represents Women

Advertising Under-represents Women, Internally and in Messaging

Deborah Budd
3/29/2018

While the initial media coverage of the #MeToo movement has died down a bit since the end of 2017, it has revived discussions around a ...

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Jane Walker, Gender Marketing

Jane Walker, Gender Marketing and What Women Really Want

Deborah Budd
3/13/2018

In advertising, don't talk down to the consumer. She may be your wife.
David Ogilvy

David Ogilvy was a wise man, but even he ...

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