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integrated marketing

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Is Ad Re-targeting Reaching Audiences, or Repelling Them?

Deborah Budd
7/9/2019

Modern marketers are obsessed with digital marketing. It’s understandable; digital ad serving seems on the face of it to reduce inefficiencies, be more trackable ...

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Project Sharp Focus

Bringing a Project into Sharp Focus

Second Wind
9/19/2018

Account Planning as a Tool for Better Marketing

Although account planning has been the buzzword in American advertising for decades, it is well known that ...

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