social media marketing

Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

read more
Gillette Marketing Gets Woke

Gillette Marketing Gets Woke, But Who Believes It?

Deborah Budd

A shift in marketing strategy in the wake of the #MeToo era may have seemed like a good move for Gillette, a long-time market leader ...

read more
Data Privacy Facebook

Data Privacy and Facebook: Using Duct Tape to Fix Broken Trust

Deborah Budd

Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...

read more
Tide Pods

Tide Pods: Brands’ Response to Product Misuse

Deborah Budd

It is the goal of many top brands to innovate in ways that re-engage existing customers and create new loyalists. Procter & Gamble’s Tide pods ...

read more