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social media marketing

Is Online Brand Safety Even Possible?

Is Online Brand Safety Even Possible? Open Exchanges vs. PMPs

Deborah Budd
6/11/2019

In a recent Brand Safety Study from mobile video ad ...

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Social Media to Be Perfect

Users – And Advertisers – Want Social Media to Be Perfect

Deborah Budd
4/11/2019

Social media has been a difficult environment for marketers since ...

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Gillette Marketing Gets Woke

Gillette Marketing Gets Woke, But Who Believes It?

Deborah Budd
1/30/2019

A shift in marketing strategy in the wake of the ...

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Data Privacy Facebook

Data Privacy and Facebook: Using Duct Tape to Fix Broken Trust

Deborah Budd
7/17/2018

Social media is still a young medium; much of what ...

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Tide Pods

Tide Pods: Brands’ Response to Product Misuse

Deborah Budd
2/8/2018

It is the goal of many top brands to innovate ...

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