In a recent Brand Safety Study from mobile video ad network AdColony, 60 percent of surveyed users said they “had encountered undesirable content” on Facebook ...

Social media has been a difficult environment for marketers since the first ad was served there. But as more and more people and marketers use ...

A shift in marketing strategy in the wake of the #MeToo era may have seemed like a good move for Gillette, a long-time market leader ...

Social media is still a young medium; much of what social platform design teams have learned about unintended design outcomes, they learned through actual user ...

It is the goal of many top brands to innovate in ways that re-engage existing customers and create new loyalists. Procter & Gamble’s Tide pods ...