All Releases

What Has Changed In the Ad Agency Business Since 2010? Second Wind 2019 Annual Agency Survey Report Shares Small Agency Data

Second Wind

February 21, 2020, Wyomissing, PA – As we start a new decade, Second Wind looks back to see how the smaller ad agency business has changed since 2010, using data from their 2019 Annual Agency Survey Report.

How do today’s smaller and mid-sized ad agencies compare to 2010 survey respondents?

AoR vs Project Fees, Plus Risky Operations

In 2010, 74% of agencies reported 53% of their clients were under agency of record agreements; in 2019 ...

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Second Wind 2020 Training Kicks Off with Account Executive College

Second Wind

Wyomissing, PA, 01/03/2020 – Noted advertising agency personnel trainer Second Wind will begin its 2020 training schedule with Account Executive College, its account management workshop for advertising agency account executives and account coordinators. AE College will be held April 21 and 22, 2020, at the University of Chicago’s Gleacher Center, Chicago, IL.

Day One of this popular training event consists of “Account Service Essentials,” the best course available for account service staff, providing ...

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Second Wind SAIL 2020 – Small Agency Idea Lab Lists Speakers, Agenda

Second Wind

Agency Principal and Key Managers Workshop Offered in Florida in February 2020


October 17, 2019, Wyomissing, PA – Second Wind’s SAIL – Small Agency Idea Lab, directed at advertising agency owners, principals and key managers, will address the issues faced by smaller and midsize advertising agencies today, as well as examine exciting developments for the future. The workshop will be held at Disney’s Yacht & Beach Club Resort from Monday, February 24, through Tuesday, February 25 ...

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Second Wind Closes 2018 Training with Financial Management and Account Management Seminars

Second Wind

Wyomissing, PA, 08/09/2018 – Second Wind announced two training events to close out its 2018 seminar season. The Certified Agency Financial Management Workshop will be held September 18 and 19 in Chicago, and Certified Account Executive College is scheduled for October 2 and 3 in Baltimore.

The Certified Agency Financial Management Workshop will be held at The Gleacher Center at the University of Chicago, Chicago, IL, on Tuesday, September 18, and Wednesday, September 19 ...

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