February 21, 2020, Wyomissing, PA – As we start a new decade, Second Wind looks back to see how the smaller ad agency business has changed since 2010, using data from their 2019 Annual Agency Survey Report.

How do today’s smaller and mid-sized ad agencies compare to 2010 survey respondents?

AoR vs Project Fees, Plus Risky Operations

In 2010, 74% of agencies reported 53% of their clients were under agency of record agreements; in 2019 ...

Wyomissing, PA, 01/03/2020 – Noted advertising agency personnel trainer Second Wind will begin its 2020 training schedule with Account Executive College, its account management workshop for advertising agency account executives and account coordinators. AE College will be held April 21 and 22, 2020, at the University of Chicago’s Gleacher Center, Chicago, IL.

Day One of this popular training event consists of “Account Service Essentials,” the best course available for account service staff, providing ...

Agency Principal and Key Managers Workshop Offered in Florida in February 2020

October 17, 2019, Wyomissing, PA – Second Wind’s SAIL – Small Agency Idea Lab, directed at advertising agency owners, principals and key managers, will address the issues faced by smaller and midsize advertising agencies today, as well as examine exciting developments for the future. The workshop will be held at Disney’s Yacht & Beach Club Resort from Monday, February 24, through Tuesday, February 25 ...

January 24, 2019, Wyomissing, PA – Second Wind, leading trainer of U.S. advertising agency professionals, announced it’s 2019 seminar schedule, and adding virtual training to their best in-person courses for account service, operations and financial employees.

“To supplement our popular two-day training events,” said Laurie Mikes, Second Wind COO, “we’ve developed new business, account service and succession planning virtual training sessions in which we combine instruction with peer group support. All of our ...