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What Has Changed In the Ad Agency Business Since 2010? Second Wind 2019 Annual Agency Survey Report Shares Small Agency Data

Second Wind

February 21, 2020, Wyomissing, PA – As we start a new decade, Second Wind looks back to see how the smaller ad agency business has changed since 2010, using data from their 2019 Annual Agency Survey Report.

How do today’s smaller and mid-sized ad agencies compare to 2010 survey respondents?

AoR vs Project Fees, Plus Risky Operations

In 2010, 74% of agencies reported 53% of their clients were under agency of record agreements; in 2019 ...

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