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What Has Changed In the Ad Agency Business Since 2010? Second Wind 2019 Annual Agency Survey Report Shares Small Agency Data

Second Wind
2/21/2020

February 21, 2020, Wyomissing, PA – As we start a new decade, Second Wind looks back to see how the smaller ad agency business has changed since 2010, using data from their 2019 Annual Agency Survey Report.

How do today’s smaller and mid-sized ad agencies compare to 2010 survey respondents?

AoR vs Project Fees, Plus Risky Operations

In 2010, 74% of agencies reported 53% of their clients were under agency of record agreements; in 2019 ...

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Second Wind SAIL 2020 – Small Agency Idea Lab Lists Speakers, Agenda

Second Wind
10/30/2019

Agency Principal and Key Managers Workshop Offered in Florida in February 2020

 

October 17, 2019, Wyomissing, PA – Second Wind’s SAIL – Small Agency Idea Lab, directed at advertising agency owners, principals and key managers, will address the issues faced by smaller and midsize advertising agencies today, as well as examine exciting developments for the future. The workshop will be held at Disney’s Yacht & Beach Club Resort from Monday, February 24, through Tuesday, February 25 ...

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Second Wind Schedules 2019 Advertising Agency Virtual Training, Seminars

Second Wind
1/25/2019

January 24, 2019, Wyomissing, PA – Second Wind, leading trainer of U.S. advertising agency professionals, announced it’s 2019 seminar schedule, and adding virtual training to their best in-person courses for account service, operations and financial employees.

“To supplement our popular two-day training events,” said Laurie Mikes, Second Wind COO, “we’ve developed new business, account service and succession planning virtual training sessions in which we combine instruction with peer group support. All of our ...

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Second Wind Returns to Disney’s BoardWalk Inn for SAIL – Small Agency Idea Lab

Second Wind
12/13/2017

Agency Principal and Key Managers Workshop Offered in Florida in February 2018

 

December 13, 2017, Wyomissing, PA – Directed at advertising agency owners, principals and key managers, Second Wind’s SAIL – Small Agency Idea Lab is designed to inspire and motivate. The agenda is jam packed with groundbreaking topics and speakers coming from every aspect of the advertising world. This workshop will take place at Disney’s BoardWalk Inn Thursday, February 22, and Friday, February 23 ...

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Second Wind SAIL – Small Agency Idea Lab Lists Speakers, Agenda

Second Wind
1/27/2017

Agency Principal and Key Managers Workshop Offered in Florida in March 2017

February 1, 2017, Wyomissing, PASecond Wind’s SAIL – Small Agency Idea Lab, directed at advertising agency owners, principals and key managers, will address the issues faced by smaller and midsize advertising agencies today, as well as examine exciting developments for the future. The workshop will be held at Disney’s BoardWalk Resort from Thursday, March 2, through Friday, March 3, 2017. Second ...

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Second Wind 2016 Annual Agency Survey Report Finds Smaller Agencies Optimistic, But Facing Challenges

Second Wind
1/27/2017

Wyomissing, PA, January 29, 2017 – Smaller and midsize advertising agencies and marketing firms enjoyed stability between 2015 and 2016, but cited growing challenges in new business pursuit and client relationships, per the Second Wind 2016 Annual Agency Survey Report. Top challenges cited by agency members were: finding affordable talent; keeping up with digital trends; younger competitors; growth management; new business development; and achieving appropriate agency compensation.

Second Wind, a national association of small to midsize ...

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