new business process

Second Wind Schedules 2019 Advertising Agency Virtual Training, Seminars

Second Wind

January 24, 2019, Wyomissing, PA – Second Wind, leading trainer of U.S. advertising agency professionals, announced it’s 2019 seminar schedule, and adding virtual training to their best in-person courses for account service, operations and financial employees.

“To supplement our popular two-day training events,” said Laurie Mikes, Second Wind COO, “we’ve developed new business, account service and succession planning virtual training sessions in which we combine instruction with peer group support. All of our ...

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Second Wind Annual Survey Confirms New Business Efforts Remain Top of Mind for Small to Midsize Ad Agency Owners

Second Wind

January 4, 2018, Wyomissing, PA – New business is a crucial part of running an advertising agency, and through 2016, small to midsize ad agency owners continued to keep new business top of mind.

Second Wind, a national association of smaller and midsize advertising agencies, annually surveys its 700+ agency members across the U.S. to gather data for the annual report.

Approximately 75% of respondents have proactive new business plans in place, an increase of ...

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