Your Hidden Assets –Turning Agency IP into Cash
Sharon Toerek • Toerek Law
Intellectual property is currency for marketing and creative agencies. Most agencies are sitting on large inventories of IP assets, some of which could be leveraged for additional revenue streams. Discover how to assess the agency’s inventory of IP assets, prioritize which assets to protect, then how to leverage them for additional profit. The session includes real-world examples of agencies that have turned their assets into cash, and how they did it.
Approaching Warp Speed
Brian Olson • InQuest Marketing
To keep up with today’s fast-paced market, agencies need to evaluate capabilities and fine tune their operations for maximum performance. Meaningful changes like evolving workflow, adding core competencies or simply empowering employees can enable a powerful transition for agencies—and create longevity with clients. Brian Olson of InQuest Marketing will give us an inside look at the changes and improvements that have positioned their agency for continued growth and profitability.
When Two Worlds Collide
John Wulfert • Motiv8
What happens when you merge the worlds of online and offline data? You get an unparalleled view of a brand’s customers. By tapping into online behavioral/demographic data and cross-referencing it with offline transactional information and data points, brands can now deliver ads and marketing messages that are more targeted and relevant than ever before. John Wulfert of Motiv8 will discuss the science behind this progressive method of data analysis, and show us how to use it to deliver more personalized marketing campaigns and maximize ROI.
Go, Team. Go!
Ross Toohey • 2e Creative
To build a sustainable and successful business, agency owners need to do more than just close sales. They need to grow and nurture a dedicated enthusiastic team. Ross Toohey will share the details of Teamshares, his innovative plan for incentivizing the 2e team, and tell us how well it’s been working. Following his presentation, Ross will tap into the audience to learn other unique ways agency owners are motivating team members to give their all.
Keep Calm and Assess Yourself
Vince Dong • Ad•vice
Vince Dong of Advice will lead the group through an interactive exercise allowing attendees to grade their performance as an owners/principals in 20 key areas. This exercise gives agency principals the opportunity to objectively assess their strengths and weaknesses outside of their agency environments. Once the rating is complete, the group will discuss the results and pinpoint tactics for improving performance or delegating responsibilities where necessary.
What’s in a Face?
Travis Bort • ABC Creative Group
ABC Creative Group of Syracuse is not afraid to get in your face. In fact, the agency will be one of the first firms in the northeast to integrate facial recognition technology into their ad development and testing process. The agency is partnering with Dumbstruck, whose cutting-edge measurement tool can track joy, surprise, anger, fear, sadness and disgust. It can even determine how music affects engagement. We’ll hear from Travis about his plans to use this technology as part of their creative process and see a demonstration of Dumbstruck.
SAIL Tale: The Girl and the Gorilla
Dana Pulis • Kinetic Agency
A few years ago, if you asked Dana Pulis whether her agency would be thriving today, she may not have answered with a resounding “yes!” After losing her largest client in 2014, Dana’s agency faced an uncertain future. Instead of accepting defeat, Dana made the decision to move ahead full-steam and rebuild the agency one client at a time. During this SAIL Tale, Dana will spend some time chatting with Laurie Mikes of Second Wind, sharing how she saved her agency from the abyss and charted a new course for success.
The Key to a Wider Marketing Funnel
Rick Carlson • SharpSpring
Today’s marketers need to create two-way, hyper-personalized interactions to be successful. This presentation will challenge you to think about how the buyer’s journey has changed and how marketers need to adapt. Learn what you need to do to widen your funnel and move prospects through it with personalized communications.
Attendees will have the opportunity to pin questions or problems to the graffiti board and throughout the two-day seminar we’ll select issues to tackle and discuss as a group.