How to Write Slamdunk Proposals and Make Killer Presentations

Do you really know how to write a winning proposal or make a winning presentation?  This manual shows you how to do both. Your agency may be great at doing research, developing creative and planning great media buys… but how good are you at effectively putting those facts into a “killer” presentation and writing a winning proposal? Increase your new business success rate by 50 percent by correctly applying the tactics in this manual!

You’ll also learn about the rest of the new business process—finding and working with a new business developer; list building; “nugget” research techniques; getting the first meeting; agency self-promotion; speculative presentations; strategic marketing planning, and much more—everything needed to increase your agency’s new business power.

Contents Include:

  • RFPs and how you should respond to the call
  • How to write the best proposal in the world
  • Guerrilla research for the new business jungle
  • Building a powerful list
  • Finding, hiring and compensating a new business developer
  • Shameless agency self-promotion
  • Winning the first meeting
  • Five sure ways to get a second meeting
  • Full-court-press techniques to apply after the second meeting
  • Be a winner and not just a presenter—the most important thing you will ever learn about new business!


Product Details

Spiral Bound
300 Pages


Second Wind Members