Do you really know how to write a winning proposal or make a winning presentation? This manual shows you how to do both. Your agency may be great at doing research, developing creative and planning great media buys… but how good are you at effectively putting those facts into a “killer” presentation and writing a winning proposal? Increase your new business success rate by 50 percent by correctly applying the tactics in this manual!
You’ll also learn about the rest of the new business process—finding and working with a new business developer; list building; “nugget” research techniques; getting the first meeting; agency self-promotion; speculative presentations; strategic marketing planning, and much more—everything needed to increase your agency’s new business power.