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SMART AGENCY FINANCIAL RESET

A 4-hour intensive session for small agency leaders
ready to rebuild financial strength for 2026

Workflow and Efficiency


For Agency Owners, Financial Managers,
and Operations Managers

Dates & Details

December 11, 2025
11:00 AM - 3:00 PM Eastern Time

Virtual Training: Includes live presentation, discussion, and Q&A

Pricing

Members: $480 per person
Non-Members: $580 per person

Limited to 30 Attendees

WHY ATTEND

Financial Clarity is Your Agency’s Competitive Edge.
 

In 2026, even the best-run smaller agencies will continue to be challenged. Clients are cautious. Projects are shorter. Budgets are tighter.

But within those constraints lie opportunities to sharpen pricing, strengthen margins, and operate with greater control.

The Smart Agency Financial Reset is a focused four-hour session that gives agency owners and financial managers the tools, frameworks, and mindset to protect, profit, plan with precision, and lead with confidence, no matter what the market brings.

This is an interactive session, in addition to the presented content, attendees will be given worksheets to complete after each section that are designed to generate actionable insights and practical goals you can implement immediately.

AGENDA

Strengthen Profit Foundations

  • Learn how to analyze margins by service line to reveal true revenue drivers
  • Explore methods for setting 15–20% profit thresholds that sustain healthy pricing.
  • Understand how to align pricing, staffing, and capacity with value delivered
  • Examine project-level profitability data to recognize emerging trends
     

Protect Cash Flow

  • Discover how a 12-week cash forecast can help predict and prevent shortfalls
  • Understand the role of separate operating, reserve, and profit accounts
  • Evaluate strategies for maintaining a 3-month cash cushion for stability
  • Explore approaches to managing seasonal cash flow through billing strategies
     

Audit Clients & Work

  • Learn how to rank clients A/B/C by profitability, fit, and strategic contribution
  • Examine how to assess low-margin or high-effort projects before renewal
  • Identify patterns in high-value, repeatable work that fuel sustainable growth
  • Discuss methods for managing or exiting resource-intensive client relationships
     

Tighten Processes 

  • Learn to spot redundant steps and inefficiencies that erode profit
  • Explore automation tools that reduce manual work and increase output
  • Review the value of team scorecards for tracking efficiency and margins
  • Discuss how to empower team leads to identify and improve workflow bottlenecks


Act with Financial Discipline

  • Understand the 50/30/20 labor, overhead, and profit balance.
  • Learn to focus on achievable 90-day goals to improve financial performance
  • Explore methods for tracking progress and maintaining accountability over time
  • Discuss how celebrating financial wins can build team engagement and ownership


Prepare for Uncertainty 

  • Explore how scenario planning can strengthen decision-making under pressure
  • Understand how to define pivot points, expense cuts, and hiring pauses in advance
  • Learn what it takes to protect core people, clients, and services during downturns
  • Participate in “what-if” modeling exercises to test financial resilience

Cancellation Policy

For cancellations received before the start of the seminar, any fees paid are not refundable, but will be credited toward any future seminar or applied to any Second Wind service purchased within one (1) year from the date of the seminar. Substitutions are allowed.