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SWBR Campaign Boosts Nursing Program at DeSales U.

When De Sales University needed to increase enrollment in their BSN program, SWBR, Bethlehem, PA, initiated a targeted, geo-location campaign to drive web traffic by advertising the demand for BSN graduates and DeSales’ accelerated training program. The 3-month campaign boosted website traffic by 45% and improved length of page views; generated 140 conversions; and delivered impressive CTRs in social media ad placements.

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